3 Things your business website must be in 2022
you need your business website to be a tool that will generate for you online business.
Far gone are the days when it is a matter of having a web-page or something like a website on your web address for mainly having your business profile and logo online.
Tech evolution is really fast-paced so you need to keep your competition on the radar or even get ahead of them online too and I know you will enjoy the space when you notice they are starting to learn from you.
As we end 2021, imagine this is still a much needed topic of discussion especially in my locale – Uganda, East Africa whereby some SME business owners still don’t feel the need to invest into their online brand reputation growth and business until they are writing a proposal that requires them to have a website or may be are still caught up in the traditional ways of running business marketing.
Whatever reason you may have, you need a growing business reputation and the shift to digital means is no-longer an option. Not only that but you also do not need anything called a website, you need your business website to be a tool that will generate for you online business.
Here are 3 factors you may prioritize with to transform your website at the beginning of 2022 so as to significantly benefit from your digital presence.
1. Make your website a lead generating tool.
It feels cool to have a website for your business, in reality it should not just be a matter of having a website rather you should look at it as a lead generating tool or channel to drive sales to your business.
This means that you should invest enough effort to enable your website audience engage with you beyond just reading the content, it can be as basic as having a prompt button to chat with you or preferably enable your clients asses for themselves the preliminary requirements of applying for a specific product.
Take an example on our Start your journey page.
This is a prompt for clients interested in taking up our services after reading the service details. On this page, they are required to; choose any number of services, specify the project scope, urgency, complexity and their contact details.
This is the information we would require to asses and provide a quote even when they client walk in to us. We also want to take the next level to the website to enable estimates get automatically generated for them.
2. Ensure optimum website performance for the best user experience.
When you have a website that you have invested a lot of effort to support your business, you should not ignore the user experience the website gives to your audience. You must ensure the experience is not frustrating like buttons not working, page loading so slow, some key features not available on mobile versions, popups not closing and so on.
Ensure you provide an enjoyable and smooth experience to your audience that they will feel okay coming back to your resources as often as they feel like.
3. Give attention to Search Engine Optimization & Analytics.
SEO is a very important feature of any performing website yet is often ignored yet wondering why the website is not performing organically despite other content and technical effort invested.
Ensure all your website pages are well optimized for Search Engines to index and rank, for example the meta title and descriptions used for a page should have a marketing perspective to win the SERP rank and clicks over your competition.
Always analyze your audience with Google Analytics or a related tool to gain better insights of who your audience is, what content is (or not) performing better or where is your traffic coming from the most so as to have better guidance on how to get the most of conversions or results from what is working and reduce effort on what is not!
Conclusion
Just like how your care for your business to grow, invest in your website too adequately for it to return the conversions you desire to reap from it then you may realize it can be your business’s no#1 business channel than imagined.
There are more things you can do for your website to grow significantly than the 3 factors mentioned but the idea is come 2022, get started … dream what tool you need your website to be in 2022 then draw up a work-plan on how to get there.
Need expertise help to do it for you?
If you are not a web expert, we can assist you achieve your dream and convert your website to a business tool ready to make conversions for you. Explore our Portfolio and we will assist you join the club.
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