Search Engine Optimization
for optimization to put your website pages at the top of your target audience's searches.
Technical SEO
Here we ensure your website meets all the technical requirements of modern Search Engines and providing a good user experience thus the website pages gain higher ranks and organic traffic.
The optimization here is similar to On-Page SEO but this has much to-do with the technical aspects that happen behind the scene such as;
- Website pages are rendering, getting crawled & indexable.
- PageSpeed optimized / Core web vitals.
- Site UI is SEO friendly & Mobile responsive.
- Optimize the website architecture & generate sitemap.
- Pages are using relevant schema markup.
- Monitor and fix crawl errors in the Search Console.
The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
On-Page SEO
Effective on-page SEO is built on high-quality, informative content and so how that content is rendered to your audience and Search Engines is equally important. Note that while as search engines look at a website as a whole, ranking is performed on a page level basis so ensure all pages are optimized.
Important on-page SEO guidelines include;
- Optimize the metadata for each page.
- Ensure the right headings are used in the right sequence.
- Use recommendable keyword density in the content and internal hyperlinks.
- Optimize images and page links.
Much of this optimization is focused on the user, and that’s who you’re trying to attract, so it’s really important to get it right and format the content better for your audience.
Off-Page SEO
This is all about promotion. Ensuring your website has a growing online reputation with valuable SEO backlinks from social media activity, blogs and other websites. A more reputable website is likely to rank higher in Search Engines because it is regarded as more authoritative and trusted.
Off-page SEO methods include;
- Google My Business profile.
- Create valuable backlinks on forums and other sites.
- Social media and content marketing.
- Engage your audience on your website and other channels.
- Analyze your competition’s performance to optimize better.
Promote your brand and encourage conversations about it in the various social media networks and forums.
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